Nov 4th - The Do More Agriculture Foundation (DMAF), Canada’s leading voice and champion for mental health in agriculture, is thrilled to announce Merle Massie as the organization's new Executive Director.

Drawing from her experience at the Canadian Centre for Rural and Agricultural Health, Merle is truly committed to improving mental health outcomes for agricultural producers throughout Canada. As an active grain farmer at Massie Panoramic Farm in west-central Saskatchewan alongside her family, Merle brings a unique dual perspective, both personal and professional, to lead DMAF in its mission of promoting mental well-being in the agricultural sector.

Merle expressed enthusiasm for the role, stating, "I’ve been an avid supporter of Do More Ag and its mission since its inception, because I know firsthand the difficulty in meeting mental health needs in rural spaces. I am beyond energized to be asked by the board to take the reins at Do More Ag, and guide it on the continued journey of good disruption for better mental health right across the Canadian agriculture industry."

A distinguished researcher and author, Merle combines academic rigour with community engagement to bring substantial and sustainable change. Her vision as Executive Director is to ensure DMAF continues to foster and grow an agriculture industry where mental health is supported, prioritized, and normalized.

Lauren Martin, Chair of the Board of DMAF, remarked, “With her professional acumen and passion for the cause, she will lead the organization in a new chapter of impact in furthering the mental health of the agricultural community.”

The transition follows the successful tenure of former Executive Director Megz Reynolds, during which DMAF made significant progress in forging partnerships and advancing mental health awareness.

With Merle at the helm, DMAF looks forward to continuing its growth and impact, empowering every individual in agriculture to prioritize their personal mental health, and to feel confident supporting others on that journey.

Media Inquiries:

Merle Massie, Executive Director
Merle@domore.ag
306-948-6171

About the Do More Agriculture Foundation (DMAF):

The Do More Agriculture Foundation is the national voice and champion for mental health in Canadian agriculture and is changing the culture to one where all are encouraged, supported, and empowered to take care of their mental wellbeing. By collaborating with industry, government, and those working to address mental health, we can and will make a substantial Impact. For more information, please visit www.domore.ag.