
ABOUT US.
The Do More Agriculture Foundation (Do More Ag) is a charity organization focusing on mental health in agriculture across Canada.
HOW WE DO MORE.
We champion the mental well-being of those in Canadian agriculture, from the farmgate to the boardroom and everywhere in between. We cultivate a culture where everyone is encouraged, supported, and empowered to care for their mental health.
Agriculture is an industry built on deep rural roots, hard work, resilience, independence and strength. These same traits can also be the industry’s weakness when they are barriers to speaking up and seeking help. Those in the Canadian agriculture industry are among the most vulnerable when it comes to mental health issues: stress, anxiety, depression, emotional exhaustion and burnout are all high.
By collaborating with the entire industry and those working to cultivate a culture of mental well-being in agriculture, we can and will make a substantial impact!
OUR MISSION.
To cultivate a culture of mental well-being within Canadian farming communities.
OUR VISION.
An industry where all farming communities are encouraged, empowered and supported to take care of their mental well-being.
OUR PILLARS
The Do More Agriculture Foundation operates under three pillars.
As a Canadian charity, these pillars drive our focus and efforts across the agriculture industry.
Action
Action for awareness, education and breaking the stigma. These are the first steps to making a real & lasting impact for mental health. We take action for increased awareness, knowledge and understanding.
Community
Community activates a sense of belonging and hope. When we feel connected, we’re more likely to reach out, show up, and support one another. We work with local leaders to foster spaces where conversations around mental health are welcomed, and where people feel seen, heard, and valued. Together, we grow strength for support, inclusion, belonging, and resilience.
Resources
Mental health services and supports are hard to access in rural and remote locations. We aim to bridge the gap—bringing support, education and resources to farmers and their support networks across Canada.
OUR TEAM.
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Merle Massie, PhD
Executive Director
Merle Massie is an active farmer, award-winning author, TEDx speaker, and passionate advocate for mental health in agriculture. She is fascinated by storytelling, always asking questions, finds flow when doing anything creative, and can be found on her farm walking or skiing (or mowing) her paths, using her meditation labyrinth, or calling on her wind phone.
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Michaela Braaten
Community Engagement Manager
Michaela actively farms on her family’s grain & cattle operation in central Saskatchewan. Passionate about building community and creating meaningful conversations to support others in the industry.
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Lucia Stephen
Operations and Outreach Manager
Lucia is a strategist and advocate with over 15 years of experience supporting farmer wellbeing. She is committed to fostering open, supportive conversations around mental health in agriculture and rural communities.
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Kaitlyn Kitzan
Partnership Manager
Kaitlyn grew up on a grain and cattle farm in east-central Saskatchewan. Inspired by personal experiences witnessing loved ones navigate mental health challenges stemming from farm stressors, she is passionate about fostering mental wellness within the agricultural community.
OUR BOARD.
OUR FACILITATORS.
CONTACT US.
General Inquiries:
hello@domore.ag
Media Inquiries:
info@domore.ag
Partner Inquiries:
Visit our partners page.